12 August 2017
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Search Engine Optimization: Helping Customers Find Your Website

Search Engine Optimization: Helping Customers Find Your Website

SEO, or “search engine optimization”, means setting up your website so that it is as high as possible in the search engine rankings. It is also a big business. There are some people who believe that SEO work is inaccessible for non-professionals. These people are not right.

Using proper anchor text is important to your internal links on your site. Using the words “click here” is not going to help your search engine rankings because it is too generic. You can attract web crawlers to your anchor text by using relevant keywords in it.

Try creating robots text file in your root directory to achieve this. txt file, which must be added to the root directory. What this does is it disallows the search engine from accessing certain files on your website.

Starting a blog about your website and participating in other related blogs can be an effective SEO technique. Blogs are a great format for search engine optimization, because they have a nice link structure and update regularly; two key points search engines look for. The more backlinks you have to your site, the higher you’ll rank on the search engine results page.

After you chose the keywords you are going to use throughout your site, be sure to use them in the title of your webpage as well. The title should be both relevant and easy to remember. Although, at times an off the wall title will work, if it leaves an impression on the reader. This ensures that you get hits based on keywords and search results.

So consider using an article exchange rather than just a link exchange to increase your rankings. Post an article from another site on your own and they will do the same on theirs, both of which include a link back to the other site. Since both sites get new content out of the exchange, it is much more effective than simply exchanging links.

Having a site map will make it easier for search engines to index your pages.. A site map (navigation bar) provides directions to content on your whole site. Although you may have a small website, you can use a site map to have a bigger effect on search engine ranks.

Include transcripts for any videos or audio included on your site. When you provide transcripts, search engines understand your audio and video content and are able to add them to search results.

Groom your site for easy readability. Adding interactive functions to your website, like allowing users to change the font to their preferred size, can help to build your online reputation. You should find a balance to appeal to readers and to search engines.

Don’t spread yourself too thin by trying to include too many keywords. Use 10 or so keywords that tell what your website is about. You can decide which keywords and phrases will be most relevant by using analytical tools.

Even though search engine optimization is a very complex field in which full-time experts can be found, there is a level at which novices can enter and learn. You can learn about SEO and succeed at it! Attracting more visitors to your website is not as hard as it looks.

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